03 August 2010 ~ 21 Comments

[STUDY] What Americans do online: Social media is up and email lags (but not on mobile)

According to a new Nielsen study released today, Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (a 43 percent increase). That’s definitely dramatic, but here’s another interesting fact from the study:
Online games overtook personal email to become the second most [...]

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21 June 2010 ~ 219 Comments

Reaching Facebook users: by the numbers

Facebook is booming — with over 400 million active users, it’s the second most visited site on the internet (behind Google), and pulls in over $800 million in revenue each year.
Knowing this, it’s no wonder advertisers are chomping at the bit to reach this large, active user base. But how much does it cost to [...]

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31 May 2010 ~ 314 Comments

Social Media Saving Lives, Boosting Organ Donors

In case you missed it, there’s an interesting article in The Detroit News, detailing how patients and activists are using social networking to encourage more organ donations.
According to the article, patients seeking organ transplants are taking to their social networking sites, posting their stories on Facebook and Twitter.

“Social media works in the world [...]

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07 May 2010 ~ 41 Comments

VIDEO: The Growth of Social Media

If anyone thinks social media is a fad, they better check in with Socialnomics author Erik Qualman. His latest video presents some social media stats that will silence any critic.
If you haven’t seen this yet, check it out.

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03 May 2010 ~ 17 Comments

First Internet Election in UK?

News outlets like CNN International are paying a lot of attention to how the candidates and their parties have utilized social media to impact the electoral process, referencing the success of President Obama’s 2008 campaign.
But there are 4 days until the UK’s general election and many are debating if social media is truly having [...]

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22 April 2010 ~ 27 Comments

Social Media to the Rescue

Over the last two weeks, we’ve watched in awe as volcanic ash seemingly shut down European travel. With thousands stranded and the airline industry in economic turmoil, we see yet another social media success story.
Check out Shashank Nigam’s piece on how social media came to the rescue of desperate travelers.
http://mashable.com/2010/04/22/social-media-iceland-volcano/

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26 March 2010 ~ 248 Comments

To Each Their Own

Every social network has it’s own genre, serving the general interests of their users. Like Twitter and Facebook — their users mostly consume news, while MySpace users are looking for games and entertainment. Then there are the Digg users who are not so easily tied down.
These are the findings of a recent Chitika study [...]

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