Analyzing Web Traffic: NYTimes.com
The New York Times research and development labs have created an intriguing geographic visualization of where visitors to their site come from. You can also see whether who is accessing the New York Times mobile site. You can watch the visualization below for June 25, 2009, the day that Michael Jackson died. The 24 hour period has been shortened to about a minute and a half.
You will notice pulses in visitors around lunch time, as well as large pulses in the mobile visitors during commuting hours. Understanding and measuring this data will no doubt provide another variable with which to target advertisements and content delivery based on time and location. Something to think about.
Furthermore, the New York Times Bits Blog overviews the impact of the breaking of Michael Jackson’s death on the data:
At about 1 minutes 10 seconds into the video, at 5:20 p.m., you can see a huge pulse of readers coming to the Web site, both from mobile devices and personal computers. This huge traffic bump happened after TMZ.com broke the news of Mr. Jackson’s death. As the news started to filter across the Internet, traffic continued to ebb and flow throughout the evening.
You can read more on the New York Times Bits Blog
Nice visual and analysis.
Joe, DON’T JOIN FOX NEWS! if you do, you will cease to exist to us and that would be sad. very sad. don’t do it.
Dear Michael !. You will be not forgotten forever. A real king of pop.