Streaming content: The answer to pirating and media industry’s woes?
The Guardian’s Digital Content Blog, PDA, points to a developing trend that could hold good news for media companies. As online access to legal video and music content increases, will illegal filesharing become much less of a problem? The Guardian reports:
Streaming video is booming online – 64% of internet users watch video clips.
Okay, you will say, we knew before that watching clips on YouTube is popular. But on top of that 31% – almost a third – watch full-length TV and video programming, a recent survey revealed.
The fact that more and more content is available via streaming obviously has an effect. Indeed, the research conducted by Global Web Index suggests that downloading content will be less attractive if the content is available somewhere else.
“Thanks to the rise of online services such as Spotify, Hulu, iPlayer and of course YouTube, the environment has been created where you can stream almost all the content you would ever want,” said Tom Smith, the managing director of Trendstream, the company that launched the service Global Web Index.
Included in The Guardian’s analysis is research from Global Web Index profiling the reasons users illegally download content:
The research of Global Web Index shows that 55% said they were downloading films via filesharing because it saves them money – but the other 45% can be persuaded to consume films legally if the technology allows them.
What were their reasons for filesharing? As the chart shows, 32% said they wanted instant access, 11% said it was the only way they could find the material and 2% said that it was a way to get it as soon as it was released.
You can read more on The Guardian’s PDA Blog.
These affiliates should put a code into these movies to prevent pirating , so if its on youtube or other areas they can scramble it . Something needs to be done to stop these guys especially phpbbs sites, who if you buy a membership you can have access to all kinds of stolen materials , lord knows their the only ones making money . Illegally of course and nothing is being done to stop them from doing it.
I’ve always liked advertising on streaming videos and audios. If the content is worth viewing, folks will tolerate it or pay whatever premium is required to not have to see it.
If the quality of the content is good enough for the price or toleration of the advertising, folks will watch it. If not, they won’t.