In a quickly transforming media landscape, new business models seem to hold the secret to journalistic success. One innovative and fast-growing model is that of Demand Media, a company that creates over 4,000 targeted new articles every day, employing freelancers through it’s Demand Studios site. ReadWriteWeb reports on their model and success:
Demand Media produces so much content with a system it calls Demand Studios. It’s a proprietary editorial system which is part human-processed and part automated.
The system starts with an automated process, crunching data and running it through an algorithm to identify story ideas that have the best chance of success. The algorithm factors in audience type, ability to attract advertising and potential for traffic.
For a written piece of content, human editors will then check the top story contenders. Potential titles are placed into a pool for writer selection. Once a writer picks up a story, it gets written up, goes through a fact checking and copy editing process (including a plagiarism check), and finally the editorial team approves the completed article. The article is eventually published and the writer gets paid.
The influence of Demand Media has been skyrocketing, hitting the #15 ranking on comScore’s list of top U.S. web properties in September. While the model appears to be highly successful, assessing demand before creating content, the question of article quality is still up for debate. You can read more at ReadWriteWeb.com, including an analysis of the question of content quality.