ElfYourself Customizable Videos Return
The insanely popular, ElfYourself videos created by JibJab for OfficeMax, have returned. As TechCrunch reports, the customizable videos have reached an incredible audience since launching in 2006:
ElfYourself started back in 2006, when it received a surprising 36 million views in its first year. In 2007, it took the web by storm, with a whopping 193 million views. In 2008, the company teamed with JibJab to power the site (one of JibJab’s specialties is creating customized videos like these, so it was a good fit). However, there was a significant dropoff between 2007 and 2008 — last year the site drew 55 million views.
That dropoff wasn’t a surprise though: JibJab CEO Gregg Spiridellis says that the company decided to require users to register in order to share their videos with their friends, when previous years hadn’t required registration. This led to an anticipated dropoff in virality, but it also resulted in a huge jump in JibJab’s userbase, which is more valuable to the company in the long run.
This year though, we can expect some more astronomical numbers, because JibJab has removed its required account registration. Instead, it’s deeply integrating Facebook Connect, which will give users one-click signin to the site and will also help ElfYourself go even more viral as videos get distributed through Facebook News Feeds.
Customizable videos are one great method of reaching an audience, and this is one great example that has taken off. What other examples do you know of? Share in the comments. You can read more about these elfs and ecards at TechCrunch.com.
My favorite is http://www.care2.com/ecards/ , not only do they have a lot of free, cute cards, but they support all kinds of good causes. No email address abuse either.
I wanted to get in touch with something a little esoteric we just did for our client Russell Athletic I thought you might like.
Frank PR (us!) just did this fun thing which is similar for our client Russell Athletic.
They’re celebrating a return to the UK with the launch of a fun viral experience that lets consumers be the star of their own retro movies – the ‘80s-izer’! It’s live at http://80s-izer.russellathletic.eu/
You can become a roller skater, muscle beach body builder, break dancer, American footballer and a trio of aerobics instructors. Sort of like Elf Yourself but for the 80s. Maybe I love the 80s too much.
You just upload photos into the 80s-izer where you all star as classics 80s characters in a series of short films that you can share via Facebook, Twitter, email or even as a embedded movie on a website or blog.
The viral was inspired by the return of the iconic 80s in popular culture and its roots as a classic American college brand.
Let us know your thoughts – we hope that you think its as much fun as we do!
Just bookmarked this website!Glad i ran across it.Love ElfYourself Customizable Videos Return | JoeTrippi.com
It’s just wild that Big Red is joining the Big 10. The upcoming year promises to be interesting. Go Big Red!
The viral was inspired by the return of the iconic 80s in popular culture and its roots as a classic American college brand.
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