21 October 2009 ~ 15 Comments

Microsoft reaches deal with Facebook and Twitter to index real-time feeds on Bing

Microsoft has come to non-exclusive agreements with both Facebook and Twitter to include the real-time feeds from the social networking sites into Bing’s search results. You can already see a beta version of the Twitter feeds on Bing here. PaidContent provides more insight:

All of the major search engines have coveted some sort of deal with Twitter, since the microblogging service is being widely used to search for what people are thinking about a certain topic at a given moment. Facebook’s use as a real-time public pulse finder has been more limited, since so many Facebook users keep their status updates private. That is slowly changing, however, because of recent changes Facebook has made to its privacy settings.

The deal is a coup for Microsoft because—as Kara Swisher, who first reported the news, points out—Bing will now be able to offer access to data that Google does not have. Google does index Facebook and Twitter for public status updates, but there is a significant lag. Microsoft’s advantage, however, may not last long. Google too has been talking to Twitter and Facebook about getting access to their real-time feeds, and Microsoft’s deals with both Twitter and Facebook are reportedly non-exclusive.

Read the rest at paidContent.org.

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