Online advertising spending overtakes TV advertising spending in UK
The United Kingdom just became the first major economy to spend more on internet ads than TV advertisements according to a report from the Internet Advertising Bureau and PricewaterhouseCoopers. The Guardian reports:
The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.
The IAB originally predicted that internet ad spend would overtake TV at the end of 2009; however, the crippling advertising recession accelerated this by six months. TV advertising fell about 17% year on year in the first half, to about £1.6bn, according to the report.
You can read more at guardian.co.uk.
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