Consumers trusting consumers
A piece in last week’s AdWeek shows consumers placing a high premium on their fellow consumers’ opinions in online reviews and ratings. What do you look at first when buying a product online?
See the piece in from last week’s AdWeek:
When it comes to trust, personal recommendations and consumer opinions posted online are most valued by consumers worldwide.
So says the latest twice-yearly Nielsen Global Online Consumer Survey, which gauged opinions from 25,000 Internet consumers from 50 countries.
In fact, 90 percent of the respondents said they trust recommendations from people they know, while 70 percent said they trusted consumer opinions posted online.
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