Predicting the future of news consumption, from the inside
Ever wondered what news companies are doing to predict the future of media consumption? With the recent trends of decline in print media, this is one of the hot questions for the journalism industry. Today in a post on the New York Times’ Bits blog, the vice president for research and development operations at The New York Times Company, Michael Zimbalast, details his department’s analysis of “weak signals” and consumer trends to extrapolate the impact for the news industry:
The New York Times Company’s research and development department tries to predict the kinds of products and services that will be used two or three years from now. One way we do this is to look for what futurists call “weak signals” — those early signs of change, faintly visible today, whose presence may foretell bigger things to come. While weak signals are never the headliners themselves, they may often be found embedded in larger stories, lurking near the edges, like ultraviolet radiation encroaching on the visible spectrum.
For example, one of the big stories at the Consumer Electronics Show this year was aptly captured in this headline from The Times: “A Deluge of Devices for Reading and Surfing.” Within this roundup of latest e-readers and netbooks were three new products with features that could be portentous.
Two of these products — the Alex from Spring Design and the eDGe from Entourage — have dual screens, one for reading, the other for accessing the Web. The screens can be coupled to form a deep connection between the two experiences. You could, for example, watch a lecture about a literary classic on one of the screens while thumbing through the text on the other.
The third product that caught my eye was the Lenovo Ideapad U1 hybrid PC. This netbook has a detachable display that, when uncoupled from the keyboard, becomes a fully functioning tablet PC. But the orphaned keyboard is hardly brain dead; it contains its own powerful processor capable of driving another display.
All three of these devices are part of a larger trend that I refer to as hardware mashups.
In his blog post, Zimbalast continues by anticipating what this means both for developments in consumer electronics, and subsequently for the news industry:
What this means for media companies like The Times is that the deluge of devices appearing in the market today may soon become as fragmented and customized as the publishing space has become. Our content, therefore, has to be both sticky enough to engage our readers’ attention while being slippery enough to be insinuated into the variegated ecosystem of readers and displays that will be coupled and uncoupled into an unimaginable array of gadgets, built both by traditional manufacturers as well as a new breed of do-it-yourselfers.
Read the full article on The New York Times Bits blog.

Joe Trippi is one of the most sought-after political strategists and an enduring figure on the presidential campaign circuit. He worked for Ted Kennedy, Walter Mondale and Gary Hart and turned Howard Dean into an unlikely front runner in 2004.
A former Silicon Valley consultant, Trippi was the first political operative to appreciate and then realize the potential of the internet, and as such the strategy, tactics and tools he created in 2004 have become the foundation for many of today\'s most successful campaigns. 




